Email:hilacohen50@gmail.com
Phone: +972 50 7195663
2016-2018 | Ministry of Foreign Affairs
Jerusalem, Israel
National Service at the Ministry of Foreign Affairs
2017-2018 Administrative Assistant, Resources Department.
2016 -2017 Executive Assistant to the Director General
Ministry of Foreign Affairs.
2021 | Community Engagement TOM (Tikkun Olam Makers)
Jerusalem, Israel
Collaborated with a multidisciplinary team to apply systems thinking and human-centered design principles. Together, we generated concepts and conducted user research to develop inclusive solutions. Our team focused on product design and prototyping, with an emphasis on Design for Manufacturing (DFM) and ergonomics. We strategically selected materials and performed feasibility analysis to ensure the final products were both functional and practical.
Professional Skills
UI Design
Prototyping
User Testing
UX Research
Wireframing
Systems Thinking
Interactive Design
Software Skills
2016-2018 | Ministry of Foreign Affairs
Jerusalem, Israel
National Service at the Ministry of Foreign Affairs
2017-2018 Administrative Assistant, Resources Department.
2016 -2017 Executive Assistant to the Director General
Ministry of Foreign Affairs.
2021 | Community Engagement TOM (Tikkun Olam Makers)
Jerusalem, Israel
Collaborated with a multidisciplinary team to apply systems thinking and human-centered design principles. Together, we generated concepts and conducted user research to develop inclusive solutions. Our team focused on product design and prototyping, with an emphasis on Design for Manufacturing (DFM) and ergonomics. We strategically selected materials and performed feasibility analysis to ensure the final products were both functional and practical.
Professional Skills
UI Design
Prototyping
User Testing
UX Research
Wireframing
Systems Thinking
Interactive Design
Software Skills
Email:hilacohen50@gmail.com
Phone: +972 507195663
EXPERIENCE
2026–Present
UX | UI Designer | Graphic Design
Advertising Agency
Working in an advertising agency focused on business growth, with a strong emphasis on user experience and digital presence. Improving and optimizing existing websites, designing user interfaces and creating digital and social assets, including banners, campaigns and content. Leading branding processes for new businesses and graphic design that aligns with brand language, business goals
and user needs.
2024–2025
UX/UI Designer (Intern)
Skincubator Neocare
Led user centered design and usability testing for a wearable neonatal incubator. Conducted user research to identify pain points and developed UI prototypes. Iterated on the design based on qualitative and quantitative feedback to improve user experience and product performance. Collaborated with cross functional teams to ensure design feasibility.
2024–2026
Freelance
San Studio Pilates Equipment
Led and developed the complete visual identity and branding strategy for the studio, including logo, typography, and color palette. Applied design principles to create engaging visual content, digital marketing campaigns, and print materials. Focused on strengthening brand presence and promoting services through unified visual communication and strategic content creation.
2024–Present
Freelance
Branding for Dog Trainer
Designed a complete branding suite for an independent business, establishing its visual identity and market presence. Developed core brand assets such as logo, color palette, and typography to create a consistent visual language. Created comprehensive digital and print materials, including marketing presentations, promotional flyers, business cards, and social media content. Applied design principles to ensure a professional and memorable brand experience.
2018 - 2021
Jerusalem, Israel
Security Screener - Ministry of Foreign Affairs, Israel
Deployed abroad on a 3 month diplomatic mission to the Israeli Embassy in Moscow in 2021. Managed security protocols in a high-stakes international environment, collaborating with governmental and diplomatic teams
Education
2018 - 2021
Jerusalem, Israel
B.Des in Industrial Design
Graduated with Honors - Hadassah Academic College
2013–2016
Jerusalem, Israel
"Tzvia Yetziratit" High School - Full matriculation
Majors: 5 units in French, 5 units in Product Design
Languages
Hebrew - Native
English - Good
French - Native
EXPERIRNCE
2026–Present
UX/UI Designer \ Graphic Design
Advertising Agency
Working in an advertising agency focused on business growth, with a strong emphasis on user experience and digital presence. Improving and optimizing existing websites, designing user interfaces and creating digital and social assets, including banners, campaigns and content. Leading branding processes for new businesses and graphic design that aligns with brand language, business goals
2024–2025
UX/UI Designer (Intern)
Skincubator Neocare
Led user centered design and usability testing for a wearable neonatal incubator. Conducted user research to identify pain points and developed UI prototypes. Iterated on the design based on qualitative and quantitative feedback to improve user experience and product performance. Collaborated with cross functional teams to ensure design feasibility.
2024–2026
Freelance
San Studio Pilates Equipment
Led and developed the complete visual identity and branding strategy for the studio, including logo, typography, and color palette. Applied design principles to create engaging visual content, digital marketing campaigns, and print materials. Focused on strengthening brand presence and promoting services through unified visual communication and strategic content creation.
2024–Present
Freelance
Branding for Dog Trainer
Designed a complete branding suite for an independent business, establishing its visual identity and market presence. Developed core brand assets such as logo, color palette, and typography to create a consistent visual language. Created comprehensive digital and print materials, including marketing presentations, promotional flyers, business cards, and social media content. Applied design principles to ensure a professional and memorable brand experience.
2018 - 2021
Jerusalem, Israel
Security Screener - Ministry of Foreign Affairs, Israel
Deployed abroad on a 3 month diplomatic mission to the Israeli Embassy in Moscow in 2021. Managed security protocols in a high-stakes international environment, collaborating with governmental and diplomatic teams
EDUCATION
2018 - 2021
Jerusalem, Israel
B.Des in Industrial Design
Graduated with Honors - Hadassah Academic College
2013–2016
Jerusalem, Israel
"Tzvia Yetziratit" High School - Full matriculation
Majors: 5 units in French, 5 units in Product Design
LANGUAGES
Hebrew - Native
English - Good
French - Native