My Framer Site

User Research

Competitor Analysis

Prototyping

Information Architecture

User Testing

UI Design

Project Goals

Improving motivation

Positive reward system recognizing consistent volunteering.

Making Volunteering Enjoyable

Interactive, game-like experience that encourages users to return.

Enhancing Communication

Clear and accessible communication between volunteers and organizations.

Encourage long-term engagement

platform that supports ongoing volunteering through emotional motivation, interaction, and a sense of accomplishment.

The Challenges

Students often lose motivation to continue volunteering due to limited communication with organizations, lack of recognition and incentives, and a repetitive, unrewarding volunteering experience.

These challenges highlighted the need for a more interactive and motivating volunteering platform one that supports both emotional connection and practical engagement.

Empathy Map

To understand the needs and frustrations of our users, we conducted interviews with active student volunteers and former students.

Say?

“I don’t have enough time to volunteer regularly.”

“I want to help and make a difference.”

Do?

“Contributes and influences people”.

“Looking for ways to make a positive impact

and save lives”

Feel?

“Feels joy and fulfillment while volunteering.”

“Experiences guilt when missing a session or losing motivation.”

Think?

“Sometimes there is a feeling that the organization is not appreciated”.

“Thinks rewards or recognition could help them

stay engaged.”

User Personas

Brief Story

Snir is a dedicated engineering student balancing an academic schedule with a genuine desire to contribute to the community. Although he starts out volunteering enthusiastically, maintaining consistency becomes challenging as his responsibilities increase. He values contributing to others but has difficulty staying committed.

Pain Points

Difficulty managing time between studies and volunteering.

Lack of clear communication from organizations.

Feels unrecognized, which lowers motivation.

Goals

Create a meaningful social impact.

Find volunteer opportunities that fit their schedule.

Feel appreciated and recognized for their contributions.

Snir Cohen

Married

CEO

Tlv

Responsible

Active

Energetic

Helpful

Creative

Community Oriented

Key Insights

Sense of Progress Encourages Return

Rewards and tokens of personal contribution

significantly increase consistency

and long term engagement.

Flexibility Is Essential

Busy student lifestyles require volunteering options that easily fit into changing schedules

and are accessible by location and time.

Motivation Requires Emotional Reinforcement

Students stay engaged when they feel appreciated, recognized, and connected to the impact they create.

User Journey

The user journey maps the key steps, emotions, and touchpoints that students experience throughout the volunteering process, helping us identify opportunities to create a better experience.

Information Architecture

A structured overview of MotivAid’s core user flows, illustrating how volunteers navigate between profile management, scheduling activities, exploring opportunities, and redeeming rewards—ensuring a clear, intuitive, and seamless user experience.

Proposed Solution

VINTAGO is a women-centered nutrition app for women aged 25+, offering a positive, non-restrictive approach to healthy eating. It provides curated meals, recipes, and nutritional insights tailored to women’s emotional, physical, and hormonal states, supported by a nurturing community that encourages intuitive and balanced eating.